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Sunday, 30 June 2013

10 latest techniques of SEO 2013

The experts in Search Engine Optimization always crave for the latest updates on newer SEO techniques that both involves the offline and online methods to enhance their skills in web-development media.  The techniques of SEO in 2013 have relevantly added some new technical concepts for the webmasters in measuring the ranks of the blogs and websites. The previous years had obviously seen some loopholes  in search engines like Google, that benefited some websites with its witty techniques to fool the crawlers and get the higher ranks. However, this has been sorted out more stringently by the search engines to shut the open cracks that were once used to get easy rankings. The launch of Panda and Penguin are the best examples where the change in the ranking algorithm resulted in bewilderment for many high ranked sites. The Panda again had its recent update in 2013 with new instructions for SEO experts to follow the parameters of ranking algorithm. These instructions as per the SEO experts can briefly be congregated in the following 10 latest techniques of SEO 2013:

1  Wipe off the low quality links for your site:


With the recent updates in the Google ranking algorithm, the quality of the links play a major role for SEO ranking. The site links should be checked on different parameters like the PR, its on-page elements, the outbound links etc. After the close review of the site links , if it goes to some irrelevant sites and finally shows itself under a low category link then such links should be wiped off. 



2. The appropriate design for your site :



After the Panda's new update it allowed Google to count the user's experience with the site as a part of its ranking algorithm. Therefore, in order to be user friendly, the site has to have appropriate meta tags, no repetitive contents and an attractive design. Penguin update again revealed its new instructions with its penalization too many sites that used the so called- Black hat techniques.  Ultimately, it meant that the site should stringently follow the Google guide lines for a better SEO.

3. Social marketing - set up your strategy to follow.


As an SEO expert, this may not be new in comparison to the previous SEO techniques. However, it should not involve the social marketing tricks that tempt the visitors to your site. The links should be established with relevant sites and contents that in fact build a reliable source of traffic with targeted viewers. This helps the ranking algorithm to rank your site due the quality time spent by the readers in your site.



 4. Emphasize more on quality content sites than the ad-filled sites: 



The recent update of Panda checks the content of your site in comparison to the ads shown in your site. Therefore, you should focus more on providing quality articles for the users instead of providing them with more ads that are attractive. 
5.  Opt for quality link building sites with relevant contents:


Avoid the sites that claim to increase your back-links within a short period of time. As with the new updates, Google has developed its stringent methods to check the relevance of the links that your site contains to the content of your site. It should be rather more natural where the Back links should be perfectly matching to the subject of your site. 



6. Guest posting to the sites that match your site's profile:


Guest posting is another technique that may not sound so new, however, the intention of the guest blogger or writer can perfectly determine the rank according to the new updated Google ranking algorithm. The volume of articles may not work but the quality of articles and the guest blogging sites can certainly play a major role for SEO ranking of your site.



7. Enhance your traffic with more search engines: 



With all the recent updates of Google taking place on a regular basis, it is highly recommended to submit your site in multiple search engines like Yahoo, Bing etc. This can increase the traffic to your site with more quality links from other search engines. 



9. Relevant key words for your domain: 



The practice of getting highly searched keywords into the domain to increase the ranking has now stopped gaining fruitful results because of recent EMD update. Therefore, the keywords that you use for the domains should perfectly match the quality content of the sites in order to get through the EMD update for a better rank.



10.  Work naturally for your anchor texts: 



After the penguin update the anchor texts that landed to the sites not at all relevant to the contextual text, were all lost in the crowd due to rank degradation. Therefore, the best way to overcome this new update is to work naturally and insert the texts that truly match the business of your site. This way the quality of the links your site contains can work as a parameter for ranking algorithms to rank your site.