The experts in Search
Engine Optimization always crave for the latest updates on newer SEO techniques
that both involves the offline and online methods to enhance their skills in
web-development media. The techniques of SEO in 2013 have relevantly
added some new technical concepts for the webmasters in measuring the ranks of
the blogs and websites. The previous years had obviously seen some loopholes
in search engines like Google, that benefited some websites with its
witty techniques to fool the crawlers and get the higher ranks. However, this
has been sorted out more stringently by the search engines to shut the open
cracks that were once used to get easy rankings. The launch of Panda and
Penguin are the best examples where the change in the ranking algorithm
resulted in bewilderment for many high ranked sites. The Panda again had its
recent update in 2013 with new instructions for SEO experts to follow the
parameters of ranking algorithm. These instructions as per the SEO experts can
briefly be congregated in the following 10 latest techniques of SEO 2013:
1 Wipe off the low quality links for your site:
With the recent updates in the Google ranking
algorithm, the quality of the links play a major role for SEO ranking. The site
links should be checked on different parameters like the PR, its on-page
elements, the outbound links etc. After the close review of the site links , if
it goes to some irrelevant sites and finally shows itself under a low category
link then such links should be wiped off.
2. The appropriate design for your site :
After the Panda's new update it allowed Google
to count the user's experience with the site as a part of its ranking
algorithm. Therefore, in order to be user friendly, the site has to have
appropriate meta tags, no repetitive contents and an attractive design. Penguin
update again revealed its new instructions with its penalization too many sites
that used the so called- Black hat techniques. Ultimately, it meant that
the site should stringently follow the Google guide lines for a better SEO.
3. Social marketing - set
up your strategy to follow.
As an SEO expert, this may not be new in
comparison to the previous SEO techniques. However, it should not involve the
social marketing tricks that tempt the visitors to your site. The links should
be established with relevant sites and contents that in fact build a reliable
source of traffic with targeted viewers. This helps the ranking algorithm to
rank your site due the quality time spent by the readers in your site.
4.
Emphasize more on quality content sites than the ad-filled sites:
The recent update of Panda checks the content of
your site in comparison to the ads shown in your site. Therefore, you should
focus more on providing quality articles for the users instead of providing
them with more ads that are attractive.
5. Opt for quality
link building sites with relevant contents:
Avoid the sites that claim to increase your
back-links within a short period of time. As with the new updates, Google has
developed its stringent methods to check the relevance of the links that your
site contains to the content of your site. It should be rather more natural
where the Back links should be perfectly matching to the subject of your
site.
6. Guest posting to the
sites that match your site's profile:
Guest posting is another technique that may not
sound so new, however, the intention of the guest blogger or writer can
perfectly determine the rank according to the new updated Google ranking
algorithm. The volume of articles may not work but the quality of articles and
the guest blogging sites can certainly play a major role for SEO ranking of
your site.
7. Enhance your traffic with more search
engines:
With all the recent updates of Google taking
place on a regular basis, it is highly recommended to submit your site in
multiple search engines like Yahoo, Bing etc. This can increase the traffic to
your site with more quality links from other search engines.
9. Relevant key words for your domain:
The practice of getting highly searched keywords
into the domain to increase the ranking has now stopped gaining fruitful
results because of recent EMD update. Therefore, the keywords that you use for
the domains should perfectly match the quality content of the sites in order to
get through the EMD update for a better rank.
10. Work naturally for your anchor texts:
After the penguin update the anchor texts that
landed to the sites not at all relevant to the contextual text, were all lost
in the crowd due to rank degradation. Therefore, the best way to overcome this
new update is to work naturally and insert the texts that truly match the
business of your site. This way the quality of the links your site contains can
work as a parameter for ranking algorithms to rank your site.